Sport Wales is the national organization responsible for developing and promoting sport and physical activity in Wales. It is also the Welsh Government’s lead adviser for all things sports, supporting its strategies, Climbing Higher and Creating an Active Wales.
Creating a strategic engaging comms strategy to help target their main audience profiles.
As a key focus for the future of the organisation, Sport Wales wanted to further develop its “Inclusive Athlete Development Programme”. There had previously been no clear communications strategy in place and there was no consistent marketing around this area, meaning the team were falling short of their objectives. So they were looking for guidance on how to identify and reach its target audiences; create effective communications; and engage key stakeholders within the organisation.
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