MSC Nutrition
MSC Nutrition is a high-performance sports nutrition brand which works closely with and supplies supplementation to a vast number of sports-led Universities, professional and semi-professional sports teams and athletes across the UK.
Using social media and PR to widen reach and engagement of new athletes.
101%
Increase in web visitors (Up by 93k).
209%
Increase in Paid Social Impressions.
61.9m
Readership from PR placements.
38%
Increase in organic search traffic.
The Brief.
MSC Nutrition, initially wanted to raise its social media presence and brand awareness. By taking a step back and helping MSC to develop a wider strategy we were able to maximise its campaigns targeting athlete engagement, create a brand ambassador programme and utilise expert knowledge and product benefits, in particular gaining traction around key events that their athletes were involved in (Carl Frampton V Leo Santa Cruz). With its key target audience being professional athletes, the campaigns needed to be relevant, high quality and aspirational.
Our Approach.
- Full Competitor Audit & Analysis
- UK-based Keyword research
- Organic social media management to support brand awareness, building its profile as a trusted brand
- PR placements, positioning MSC as the go-to nutrition brand for athletes ie. Sky Sports / Men’s Health
- Email campaigns and workflow creation to nurture leads and support sales
- Design support – visualising the brand identity across social media and beyond
And how are you?
Now you know a little about us – we’re curious to know more about you. Drop us a line, we’d love to talk.
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