MSC Nutrition is a high-performance sports nutrition brand which works closely with and supplies supplementation to a vast number of sports-led Universities, professional and semi-professional sports teams and athletes across the UK.
Using social media and PR to widen reach and engagement of new athletes.
Increase in web visitors (Up by 93k).
Increase in Paid Social Impressions.
Readership from PR placements.
Increase in organic search traffic.
MSC Nutrition, initially wanted to raise its social media presence and brand awareness. By taking a step back and helping MSC to develop a wider strategy we were able to maximise its campaigns targeting athlete engagement, create a brand ambassador programme and utilise expert knowledge and product benefits, in particular gaining traction around key events that their athletes were involved in (Carl Frampton V Leo Santa Cruz). With its key target audience being professional athletes, the campaigns needed to be relevant, high quality and aspirational.
- Full Competitor Audit & Analysis
- UK-based Keyword research
- Organic social media management to support brand awareness, building its profile as a trusted brand
- PR placements, positioning MSC as the go-to nutrition brand for athletes ie. Sky Sports / Men’s Health
- Email campaigns and workflow creation to nurture leads and support sales
- Design support – visualising the brand identity across social media and beyond
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