NAW
NAW (No Animal Waste) are a a rebrand of a historic dog treat brand that is enjoyed by dogs nationally via traditional routes to market.
Creating a best in class custom Shopify store utilising the new Shopify 2.0 functions.
SERVICES
Content eCommerce Shopify Shopify 2.0 Web Design Web DevelopmentThe Brief.
To create a new Shopify store that brings the new NAW brand to life, but provides them with a bespoke custom look and feel that is future proof and can help support their growth targets.To work alongside the design agency responsible for the rebrand to create a website experience and launch the D2C channel for NAW.
We had our new online store built by Station Rd recently and couldn’t be happier with the results. The process was seamless and easy to understand. They took our vision and turned it into an awesome custom Shopify store. They pulled out all the stops and even managed to get the site launched ahead of a tight schedule. – Simon Brown – NAW / Sniffers Pet Care
Our Approach.
After going through a full stakeholder session with the family and stakeholders within the business, we looked through all their new branding documentation supplied by their brand agency and from here we were able to pull together a range of custom page templates that were design within the NEW Shopify 2.0 framework, utilising custom features to deliver the D2C offering for the business.
Displaying Savings Within the Variant Pickers – Shopify allows you to set meta data against variants, but not against product options which are generated from variants. We custom coded a solution to allow us to access the data from variants while a user was selecting an option on the product page so we could add specific and dynamic data against each option on the product page
Using the Meta Objects – Shopify has recently introduced Meta Objects as a method of storing multiple meta fields in one block against a page / product or collection. We utilised these Meta Objects for the bar pages on the site so any reference to a bar anywhere on the site could be centrally referenced from one meta object. This means that a content editor can make a change once and see it reflected everywhere, rather than having to change a piece of text or image in multiple places
Flexible Section Development – Rather than building a large number of blocks, a smaller set of blocks were built with a number of configuration options for content editors to change the style. This allowed us to speed up the development process by not repeating the code that we were writing while building the theme.
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