OUR BLOG.

Discover what we think about the latest industry trends…fitness apps and coffee blends.

Understanding behaviours behind the numbers: What you can and should be tracking online

Accurate, targeted measurement of any communications activity, whether it’s advertising, PR or marketing campaigns (or a mix) delivered through digital […]

Crisis management – why it pays to have a strategy

Crisis management – why it pays to have a strategy

All crises are different but each event can have a significant impact on your business in many different ways. From […]

Voice Search – an introduction

Ok, so you might have seen the funky adverts and heard the wired robotic type voices coming out of various […]

Screenshot culture: are you sure you want to share that?

We’ve all done it at some point. Whether it’s screenshotting a message that you’ll need to refer to later on, […]

Are you a digital addict?

At Collaborate Bristol 2017, we watched a plethora of talks all designed to provoke thought into the way we operate, […]

Are you being lazy with your influencer marketing?

With the rise of social networks we have seen the emergence of a new breed of celebrity – the ‘Instafamous’. […]

Out of tragedy comes social strength

It has been said that out of every tragedy comes strength – a sentiment that as a nation we were […]

Station Rd launches WhatsApp channel

Cardiff-based communications agency, Station Rd. has announced the launch of its new WhatsApp channel. The integrated communications agency has created […]

Text 1 to vote for your next Prime Minister

Before, and duly arrived at the question: ‘Does the way we market politics in the UK need a re-fresh?’. In […]

Social Media and Reality: You know they’re not always the same thing, right?

As a marketing agency, we are constantly expressing the importance of social media to our clients and the impact it […]

Is storytelling important in business?

Mankind has been telling stories for centuries. Myths, legends and fairytales are simply stories passed from generation to generation as […]

Do pre-meditated ‘random’ acts of kindness really make good PR?

As a nation, overall we’re a pretty altruistic lot. Annual events like Children in Need and Comic Relief are now […]

Virtual Reality – Marketers, Take Note!

Virtual reality (VR) is very much still in its infancy as a technology, and in many ways is yet to […]

Beat the January blues: it’s time to get ahead

January can be a difficult month. Many of us are still feeling the sting of Christmas financially and are patiently […]

How to market Christmas: Christmas advertising from our beloved brands

What heralds the ‘start of Christmas’ is many different things to many different people. For some, the festive season is […]

SEO – You know you need it, but why?

The benefits of SEO are now so vast that knowledge of it as a principle has become a crucial part […]

Cardiff marketing agency celebrates double nomination

Cardiff-based agency, Station Rd. Marketing is celebrating two Welsh award nominations this week. The full service marketing agency has been […]

The influencer effect – using online influencers to promote your brand

Influencer marketing has become an increasingly popular concept in recent years, with many iconic brands turning to influencers to help […]

Dom McGregor Social Chain

Our latest Q&A in the Station Rd series comes from Dom McGregor, who is COO of Social Chain. We asked […]

Gary sandwich on Giraffe Bread please

Thanks to social media, communication between brand and customer is now instantaneous and bi-directional. Nowadays, brands can see exactly what […]