Understanding behaviours behind the numbers: What you can and should be tracking online
Accurate, targeted measurement of any communications activity, whether it’s advertising, PR or marketing campaigns (or a mix) delivered through digital […]
Crisis management – why it pays to have a strategy
All crises are different but each event can have a significant impact on your business in many different ways. From […]
Voice Search – an introduction
Ok, so you might have seen the funky adverts and heard the wired robotic type voices coming out of various […]
Screenshot culture: are you sure you want to share that?
We’ve all done it at some point. Whether it’s screenshotting a message that you’ll need to refer to later on, […]
Are you a digital addict?
At Collaborate Bristol 2017, we watched a plethora of talks all designed to provoke thought into the way we operate, […]
Are you being lazy with your influencer marketing?
With the rise of social networks we have seen the emergence of a new breed of celebrity – the ‘Instafamous’. […]
Out of tragedy comes social strength
It has been said that out of every tragedy comes strength – a sentiment that as a nation we were […]
Station Rd launches WhatsApp channel
Cardiff-based communications agency, Station Rd. has announced the launch of its new WhatsApp channel. The integrated communications agency has created […]
Text 1 to vote for your next Prime Minister
Before, and duly arrived at the question: ‘Does the way we market politics in the UK need a re-fresh?’. In […]
Social Media and Reality: You know they’re not always the same thing, right?
As a marketing agency, we are constantly expressing the importance of social media to our clients and the impact it […]
Is storytelling important in business?
Mankind has been telling stories for centuries. Myths, legends and fairytales are simply stories passed from generation to generation as […]
Do pre-meditated ‘random’ acts of kindness really make good PR?
As a nation, overall we’re a pretty altruistic lot. Annual events like Children in Need and Comic Relief are now […]
Virtual Reality – Marketers, Take Note!
Virtual reality (VR) is very much still in its infancy as a technology, and in many ways is yet to […]
Beat the January blues: it’s time to get ahead
January can be a difficult month. Many of us are still feeling the sting of Christmas financially and are patiently […]
How to market Christmas: Christmas advertising from our beloved brands
What heralds the ‘start of Christmas’ is many different things to many different people. For some, the festive season is […]
SEO – You know you need it, but why?
The benefits of SEO are now so vast that knowledge of it as a principle has become a crucial part […]
Cardiff marketing agency celebrates double nomination
Cardiff-based agency, Station Rd. Marketing is celebrating two Welsh award nominations this week. The full service marketing agency has been […]
The influencer effect – using online influencers to promote your brand
Influencer marketing has become an increasingly popular concept in recent years, with many iconic brands turning to influencers to help […]
Dom McGregor Social Chain
Our latest Q&A in the Station Rd series comes from Dom McGregor, who is COO of Social Chain. We asked […]