Head of Creative Services
Starting my career in marketing in one of the leading agencies in the South West I have worked with some of the industry’s best creative thinkers (and equally as important – the ‘doers’). Whether planning and managing workflow, delivering award winning campaigns or helping create an environment where creative talent can flourish – it has always been the people I have met along the way who have inspired me.
Having worked on regional, national and international campaigns what still drives me is the ‘big’ idea and my role in defining, developing and delivery. With a background in production; managing press schedules, art buying, outdoor print and high-volume direct mail campaigns I understand the importance of a clear and concise brief, effective planning and forensic attention to detail.
Big names, or big objectives I’ve worked with some great brands. From international clients like HiPP Organic and d&b Audiotechnik to national household names like Brittany Ferries and English Heritage. Financial services (L&G, SunLife) to public sector (SmokeFree, Office of National Statistics), F&B (SOHO Coffee Co. and Brains) and further education (UWE and Bath Spa).
With a breadth of knowledge across print production, TV, video, radio and digital, knowing and working with sector experts means we deliver results with impact for our clients. The highest quality, latest innovations, or simply cost and time efficiencies; I’ve got a pretty comprehensive rolodex (!)
When I’m not geekin’ out about print finishes and my favourite stocks (GFSmith Gmund Bier btw) I’m geekin’ out about film facts and my favourite movies (too long a list).
The most interesting part of my job is the people. Managing the workflow, being that central point of contact for the team means I work across the agency. I see the lifecycle of a job from start to finish (brief to production) and work with every discipline understanding the motivations, the needs and the goals of individuals. Being a part of it all – that’s a unique and rewarding role.