A results driven PPC Agency
Are you attracting new customers and engaging with or retargeting old ones? By utilising Pay per click (PPC) ad campaigns you can help put your website in front of customers looking for your services. At Station Rd. our team of specialists can deliver results driven PPC campaigns across the full range of digital channels for you, helping to reach the right people and boost leads and sales through social media ads, PPC search campaigns, and display advertising.
PPC as an investment
PPC really should be viewed as an investment. It can help get targeted and relevant traffic (people viewing your website) quickly, opening up the potential of being found on the first page of search results, while SEO activity can be built in the background to support longer term search.
We take a strategic approach to PPC, always focusing on achieving clear return on ad spend. Whether you have an existing PPC campaign you would like us to review and optimise, need advice on whether you should be investing in it, or you’re ready to work with us on developing a PPC strategy to help you achieve some of your business goals, we’re here to help.
From account set-up to creating content that converts our integrated team of experts will work alongside you Rest assured, at Station Rd. we will only ever focus on what truly matters to your business and getting results that count (did we say we hate wasting time and money!) through astrategic and sustainable approach to PPC campaign development and management .
Get results with paid search
Google and Bing ads get your website in front of users actively searching for your products or services. This means relevant users directed to specific areas of your website depending on what they are searching for . . There is huge competition for this type of website traffic, and our digital specialists at Station Rd. will make sure that your budget works as hard as possible for you to make sure you get the best return on investment.
If you are completely new to the world of paid search we will work with you to ensure you understand what it can do for your business first and foremost. We’ll then guide you through our process and help develop a PPC campaign that works for you and your business (if this is what is required to achieve your goals). By aligning detailed keyword research with your objectives, we’ll be able to develop a strategy that focuses on the users that convert.
Our PPC services include full account set-up, in-depth keyword research, and ongoing monitoring and optimisation. Our team of content specialists will spend time understanding your tone of voice, key messages and campaign objectives to deliver ad content and landing pages that will resonate with your customers and nudge them from query to purchase.
Do you question whether your existing paid search campaigns are working? We will work with you to fine tune and optimise paid search to improve return on ad spend. We can realign your keyword selection for better results or refine the user journey to improve conversion rate. A PPC audit from Station Rd. will sharpen your campaigns, and make the most out of your PPC budget.
Increase engagement with paid social
Social media ads are a great way to engage with customers and promote your business. Paid social campaigns can target specific audiences that want your products or services, attracting potential customers and improving brand awareness. But with so much noise on social media, it can be difficult to know where to start with paid social campaigns.
By using insights and going through a robust audit and planning session, we’ll be able to help you reach the right audiences, driving traffic to key pages and products. We’ll work with you to plan and design the campaign, building a strategy which achieves the best return on your investment.
We have the creative flair to help get your audience’s attention. But we also take a data-driven approach, optimising ads to get the best return on your budget. Are you ready to take your Facebook, LinkedIn, and Twitter ads to the next level with Station Rd.?
Optimise Google Shopping
Google Shopping is a vital channel for e-commerce and retail websites. It brings your product to a huge audience of potential customers, with the ability to increase sales and business. We’ve worked with many brands to help set up and optimise Google Shopping feeds and we can do that for you too, helping to reach the customers that are ready to buy. .
If you’re looking to attract new customers – an optimised Google Shopping catalogue is certainly something you should consider, if you haven’t already.
Be seen with display ads
Display advertising gets your product and service in front of potential customers across the web. Combining creativity and a data-driven approach to achieving a conversion, we can work with you to create ads that convert, driving new customers and clients to your website.
Campaigns can also be focused on remarketing to customers that are familiar to your business, ensuring you are kept front of mind by high-value customers. This means that once a prospective customer has visited the website and has been tracked we can then serve relevant adverts to that customer through third party websites (ever noticed certain adverts for things you have searched for following you around the internet? Yes – it’s that!). Our data-led approach means display campaigns are tweaked and monitored to get the best return on your investment.
Seal the deal with remarketing campaigns
Remarketing as mentioned above, can be a powerful tool to help customers that are warm to your product or services to make that purchase, give you a call, sign up for your newsletter (the call to actions are endless).. By staying front of mind and targeting customers that have already engaged with your business through brand awareness campaigns via display and paid social channels, you’ll be able to see higher conversion rates. Don’t be out of sight and out of mind – let us help you create your own remarketing campaigns to regain lost sales or earn repeat business.
Depending on what you need and your customers’ behaviour (we can track that), our team can use data-driven insights to identify high value repeat customers or users that may have abandoned a purchase before final checkout.
Returning customers are already aware of your business and services so are more likely to make a purchase if engaging with a remarketing ad. For this reason remarketing campaigns often offer high returns on ad spend. Strengthen brand awareness and retain high value customers with a remarketing campaign from Station Rd.