The Periscope app, has been gaining in popularity since Twitter snapped up the app in January 2015. Twitter users can directly post a link to their live stream through the social network, making it personal and easily accessible to their followers. Users can also now comment on live streams whilst watching it, making it one of the most interactive forms of live streaming available to consumers. Periscope is marketing the app as a way to ‘explore the world through someone else’s eyes’ and describe it as the closest thing to teleportation that they could create. Twitter fans can also set up push notifications that will alert them when someone they are following on the app are about to go live. Critics have claimed that the push notification will be crucial in the success of this app as it allows audiences to sync up with the content that is being sent in their direction. In this way, users can now personally see the experiences of people that they follow, creating a more personal connection between users. This could mean following your favourite celebrity or it could even mean watching a live broadcast of a protest thousands of miles away. The best part of this is you can even title your broadcasts, making it easy to attract viewers who would be interested in what you’re sharing. And of course, if you title something worthwhile, this app could be every marketers dream with live marketing broadcasts going directly into the hands of consumers.
In direct competition of the Periscope app is Meerkat. It has been growing steadily in the app store since February and has now also started to gain fans in high places. Pop artist Madonna chose to promote her new music video ‘Ghosttown’ directly through the service which we’re sure left many fans scrambling to sign up to the site. For Madonna, it’s not her first time to use social media to promote her music as she previously engaged with Snapchat to preview her ‘Living For Love’ music video. These powerful friends of Meerkat can also be down to powerful Hollywood key players such as Ashton Kutcher and Jared Leto who have become crucial parts and investors of the app creation. Even chat show host, Jimmy Fallon, has jumped on the Meerkat bandwagon. But overall, Meerkat is very similar to Periscope in the way that it allows your phone to turn into a broadcasting machine, allowing you to share experiences with users. You can simply press share and live content is streamed from your account. Although it is not an official partner, you can also share your live links to your Twitter feed with a ‘[LIVE FEED]’ tag to inform your followers. Yet, it is obvious that Twitter are envious and perhaps worried about the success of Meerkat, as it continues to push its users, celebrities and marketers towards their Periscope app. We feel this is a ‘watch this space’ moment.
But it’s important to keep in mind that these streaming services aren’t just temporary and what you stream is in fact archived. So before you click on the streaming button, maybe you should have a little think about whether you want this content in the social media world for a very long time. When you are ready, just hit stream and you’re live.
But before our doubts completely put you off, download the apps and take a look for yourself. Do you really need both of these services at your fingertips? We highly doubt it, no matter how interesting your life is. But the direct competition between the apps means that they will be bidding for most audience attention. This is more likely to mean fights to create great services and better content for its consumers. Well aren’t you lucky, lucky people. So pick up your phone, give it a try and please stream carefully.