With You is a national charity providing free and confidential support to young people and adults across the UK who are experiencing issues with drugs, alcohol, or mental health. The charity works with individuals to achieve their personal goals, whether that’s staying safe and healthy, making small changes, or stopping an unwanted habit altogether.

With You faced the challenge of ensuring it could continue delivering its essential services in Cornwall by securing the necessary contracts and funding. To achieve this, the charity needed to build brand awareness and reinforce its reputation by highlighting the significant impact of its work in the region. The goal was to raise awareness of the support provided to the local community, influence key stakeholders, inform potential service users of the help available and support the brand’s recruitment efforts.

We developed a robust social media strategy and provided targeted social media training, complemented by the development of a monthly social media calendar to ensure consistent and strategic messaging. We also executed a low-budget hyperlocal PR campaign, leveraging strong news hooks and proactive media relations to secure coverage in both broadcast and print media. This approach effectively raised awareness of With You’s impact, supported its efforts to secure contracts and funding, and reinforced its presence in the community.