What we achieved
Titania
Global security with accessible design
A world-leader in proactive security and compliance assurance, Titania supports global partners, including financial institutions, military and federal bodies in protecting their network infrastructures from cyber attacks.
Titania decided to reposition as a product-led company focusing key messaging around their Enterprise software; an at scale compliance and continuous security solution. The brand needed to align with their network of global partners and stand shoulder-to-shoulder in a competitive cybersecurity market.
A full brand audit and competitor research led to the guidance and rigorous application of accessible design, consistency across colour, contrast and content at all points of the customer journey.
The redesign of their existing website included the development of an industry-leading image strategy and creating a library of tech-focused iconography. We evolved their animation-style video content, scripting, storyboarding and producing live action brand and explainer videos that positioned Titania as a smart-solutions software provider.
The brand refresh was rolled-out across multiple channels with updates to expert guides, technical diagrams, social templates and event collateral.