Coles Funeral Directors is a family-run business in Cardiff, one of the few remaining independent funeral directors in the city. With four funeral homes , Coles is committed to transforming perceptions of death and the funeral industry. They lead discussions on death, dying, and loss in South Wales, offering their customers exceptional quality of care.

Coles Funeral Directors wanted to expand its presence across Cardiff while maintaining its reputation for exceptional care. The challenge was to drive business growth, increase awareness of its funeral plan services and successfully launch a new sub-brand, Essentially Coles. Achieving these goals required a cohesive and strategic communications plan that could effectively engage the community, differentiate the brand, and support the company’s expansion efforts.

We updated Coles’ brand positioning to ensure a consistent look and feel across all platforms, shifting from a traditional out-of-home advertising approach to a comprehensive digital communications strategy. This new approach which centred on digital activation, included the creation of a new website, supported by integrated marketing and PR activity to drive leads, growth and strengthen community engagement. Additionally, we optimised SEO to enhance online visibility and improve the overall user experience.